Journal of Digital Engineering and Business Management

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Best Practices In HR At Dabur India

Authors: Damsalapuri Jyothi, Mrs. V. Hema Subba Lakshmi

Abstract

Dabur India Limited, a prominent fast-moving consumer goods (FMCG) company in the country, has implemented an efficient human resource management framework to ensure that its personnel practices are in accordance with its strategic business objectives. This abstract investigates the company’s foremost HR best practices, with an emphasis on the innovative, inclusive, and performance-oriented culture that Dabur cultivates. Dabur prioritizes employer branding, competency-based recruiting, and structured onboarding in order to attract and retain top talent. Its learning and development procedures encompass leadership development programs, online learning environments, and continuous skill improvement, all of which are designed to cultivate capabilities that can endure the passage of time. The company’s performance management system is founded on measurable key performance indicators (KPIs), ongoing feedback, and reward programs that prioritize accountability and performance. Additionally, Dabur fosters employee engagement by implementing inclusive workplace policies, health and wellness initiatives, and maintaining open communication channels. The company’s human resources strategy also emphasizes sustainability, diversity, and ethical governance. In the fast-paced FMCG sector, Dabur India is able to maintain a committed workforce, enhance operational excellence, and strengthen its competitive advantage by implementing these best practices.

Keywords

Human Resource Management, HR Best Practices, Talent Acquisition, Dabur India Limited, Employee Engagement, Performance Management

Article Information

Volume: 2
Issue: 2
Published Date: 23/05/2026
DOI: https://doi.org/10.5281/zenodo.20488411
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