A Study On Hr Strategies For Blue-Collar Workforce Platforms At Apna
Abstract
The digital platform preferred by blue-collar businesses in India is called APNA. It alters the manner in which individuals seek employment and advance in their careers. The APNA’s competency-based profiles, AI-facilitated job matching, and community networks streamline the recruiting process, rendering it more efficient and thorough for both organizations and individuals. The strategy addresses critical concerns such as inadequate formal education, insufficient recognition of employee skills, and elevated turnover rates, while also providing individualized work recommendations tailored to individual expectations. Utilizing digital communities and communication technology, APNA may foster trust, instill a sense of belonging among workers, and provide assistance outside standard working hours. It enhances employability by providing opportunities to acquire minor skills and refine existing competencies. This research indicates that digital technology’s capacity to transform labor management may create new opportunities for millions of Indian workers.