Journal of Digital Engineering and Business Management

Scholarly, Peer-Reviewed, and Fully Refereed Open Access Multidisciplinary Quarterly Research Journal.

ISSN (Online) : 3107-7897 | D3 Publishers | editor@jdebm.com | jdebmjournal@gmail.com
📢 Now Accepting Papers for Upcoming Issue | ISSN: 3107-7897 | Contact: editor@jdebm.com | Visit: www.jdebm.com

A Study On Hr Strategies For Blue-Collar Workforce Platforms At Apna

Authors: Mrs. M. A. Sharmila, Merugumalla Divya

Abstract

The digital platform preferred by blue-collar businesses in India is called APNA. It alters the manner in which individuals seek employment and advance in their careers. The APNA’s competency-based profiles, AI-facilitated job matching, and community networks streamline the recruiting process, rendering it more efficient and thorough for both organizations and individuals. The strategy addresses critical concerns such as inadequate formal education, insufficient recognition of employee skills, and elevated turnover rates, while also providing individualized work recommendations tailored to individual expectations. Utilizing digital communities and communication technology, APNA may foster trust, instill a sense of belonging among workers, and provide assistance outside standard working hours. It enhances employability by providing opportunities to acquire minor skills and refine existing competencies. This research indicates that digital technology’s capacity to transform labor management may create new opportunities for millions of Indian workers.

Keywords

Gig Workforce Management, Digital HR Practices, Employee Retention Strategies, Skill Development & Training, Workforce Engagement and Platform-Based Employment Models.

Article Information

Volume: 2
Issue: 1
Published Date: 07/01/2026
DOI: https://doi.org/10.5281/zenodo.18899773
Scroll to Top