Journal of Digital Engineering and Business Management

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Customer Behavior Analytics: Measuring Advertising Influence Using Quantitative Methods

Authors: Mr.V.Rambabu, Mrs.T.Naga Lakshmi

Abstract

Understanding client buying decisions and behavior requires an understanding of FMCG product advertising that successfully delivers relevant product information. This essay looks at how advertisements effect customers. An advertisement effectiveness survey was conducted. The researchers employed convenience sampling to distribute the questionnaire and determine how advertising influences FMCG consumption. A total of 180 Bangalore residents, aged 18 to 45, were surveyed. Five FMCG brands are being investigated: Parle Agro, ITC, Dabur India, HUL, and Britannia. The study discovered a beneficial relationship between advertisements and Bangalore City clients’ purchases. According to regression study, brands have a greater impact on client purchases than labeling and outdoor promotion. According to the paper, advertising aims to influence consumer purchasing decisions by targeting their preferences.

Keywords

buying behavior, FMCG products, advertisement, brands.

Article Information

Volume: 2
Issue: 2
Published Date: 30/05/2026
DOI: https://doi.org/10.5281/zenodo.20717545
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